One of them is communicating for a cause.
My path to this space was long and winding. I’ve communicated through press releases, regional and national magazines, technical journals, loads of marketing and advertising touch points, video, corporate storytelling, all of it. I worked with some of the best ad agencies and PR firms around, and learned from all of them, until one day I found myself at the helm of an international, billion-dollar manufacturing brand…and walked away. But that's a story for another day.
The point is: If there's one thing I've learned, it's that the message matters. It matters to us, as we work to define our place in a world that needs us. And it matters to the people who are searching for the perfect cause that is us.
Causes are how we connect.
I'm also a professional poet and artist, but to me it's all the same: Finding our authentic voice, staying true to it in all that we do, and connecting with those who really, really need to hear it.